About Italeri
History
Italeri was founded in the early 60's, with that enthusiasm that only the unbridled passion of youth can create. Since they were boys, the two founders of Italeri, Giuliano Malservisi and Gian Pietro Parmeggiani loved airplanes and military vehicles. Soon they were no longer satisfied with the models available at the time: they wanted something more and better. What they wanted was not available, so they decided to produce it themselves. Their hobby turned into an accurate research, and became the motivating force to produce the models that modelers want, with no imperfections whatsoever. Thus the company asserted itself, always increasing his range of products and growing. Also thanks to the imagination and the talent of the founders and of their colleagues, Italeri in time became a leader in modelling, finding its place on the international market. The first scale model launched on the market was the 1:72 scale Italian fighter Fiat G-55 with the brand “Airplast”. After that the company brand changed in Italeri and the new logo, characterised by red and green stripes remembering the Italian national flag (to identify the “Made in Italy” of Italeri production), was born. During its long activity the company bought the “Supermodel”, “Protar” and “ESCI” moulds to further improve its wide scale model catalogue.
Our Production
Italeri today represents an international benchmark in “Made in Italy” scale modeling. Italeri develops and produces its kits in Italy, in the heart of a region rich in entrepreneurial creativity, advanced technology, and genuine passion. Today, Italeri offers a wide and comprehensive catalog capable of satisfying even the most demanding modelers, with new products of the highest quality and meticulous attention to detail, the result of thorough historical and modeling research and the use of the most modern design techniques. Italeri scale models cover all the main categories of static modeling: aircraft, helicopters, military vehicles, ships, trucks, cars, motorcycles, figures, and diorama accessories.
Great interest, for example, has been generated by the 1:32 aircraft range, which has continued to expand with appealing and highly regarded subjects such as the detailed line, appreciated worldwide, of Italian WWII fighters like the Macchi Mc-200 Saetta and the fantastic, for its unique desing, Macchi Mc-202 Folgore.
In the field of military vehicles, our philosophy is to offer accessible products with an excellent quality/price ratio, suitable for everyone yet capable of satisfying the most demanding modelers. The range includes historic vehicles such as the Sherman and the Tiger, as well as unique tanks and armored vehicles in the international modeling scene, like the Semovente M43 105/25 “Bassotto.” Our 1:35 naval line of motor torpedo boats (from the Kriegsmarine’s Schnellboot S-100 to the Italian MAS of the Regia Marina) continues to be a reference point for those who wish to create a complete collection dedicated to WWII light naval craft, also suitable for building impressive dioramas. As for civilian vehicles, Italeri is a leader in the “truck & trailers” world. The extensive truck range has been further expanded with the introduction of the latest-generation models, from the Scania 770 to the Iveco S-Way. There is also strong attention to commercial and industrial vehicles from the 1980s and 1990s, which are increasingly attracting the interest of modelers worldwide.
Highly appreciated are Italeri’s historical cars in 1:12 scale, such as the Alfa Romeo 8C 2300 Monza driven by Tazio Nuvolari, the Bugatti Type 35, and the highly detailed queens of rally racing like the Lancia Delta Integrale and the legendary Lancia Stratos.
The value of the community.
We also continue to place great emphasis on social media. Italeri’s official pages on Facebook, Instagram, X, and YouTube—having grown significantly in the number of followers—are an important channel for communication and sharing information about new products, events, and useful historical and modeling insights. Above all, they serve as an online space dedicated to our modeler friends around the world and to their fantastic models built using our scale kits. This is Italeri’s mission: to increasingly spread the culture of modeling and the passion for our wonderful hobby.
