11 April 2015


Italeri is proud to introduce an interesting new. Now you can download,  free of charge, for Smartphones supporting Android and Apple iOS, our new App of "Augmented Reality". Thanks to the Augmented Reality Italeri wants to offer a modern, nice and up-to-date tool that is able to guarantee an high level of involvement to all our friends more and more sensitive to the use of multimedia applications and of mobile technologies.  

It 'a great new in the scale modelling world and it demonstrates the sensitivity of Italeri to improve and to provide innovation.

How use  Italeri Magic Box App

Download the App from your  e-store and install  it on your Smartphone.  Scan the cover of our boxes that support AR. You will be able to see, on your Smartphone,  movies and special content.

Today  Italeri Magic Box App  is active for the World of Tanks series (Ferdinand, Tiger I, Sherman, M24), the Moto Guzzi V850 California and the Fiat Mefistofele. In the next future we will introduce new  selected scale model kits that will support the Augmented Reality App. 

Try now our new application.  Frame the front  of the scale model packages listed above that you can find on your reference "model shop" and you can easily enter in the Italeri augmented reality world!

Company with Quality System Certification of Conformity with UNI EN ISO 9001:2015

Italeri S.p.a | Cap. Soc. Euro 5.200.000 i.v. R.E.A. Bo n.311919 C.F. e R.I. BO n.03708190370 P. Iva IT00652841206 M. B0011362

Confindustria Emilia - Area Centro - Le imprese di Bologna, Ferrara e Modena